Finding that
your business sales have been dropping recently? Is your shop becoming less
frequented by clients than those of your competitors? Even though everything else about your
business appears to be perfectly alright, clients just don’t seem to fancy your
sales offers any more. Such a
circumstance could be due to a variety of reasons that only customer feedback
can enlighten you on. However, your customers are not willing to provide
feedback or they may be so utterly biased that their feedback lacks objectivity
and can ultimately be less credible than what you might desire. This is where
the need to call in a professional mystery shopper is keenly felt.
A mystery shopper is an anonymous person who poses as a potential client and offers a
purchase. During this process, he evaluates all the merits and demerits of
client related activity, focusing on but not restricted to employee dealings
with a client and the quality of consumer services available. Focus is on
presenting an objective, non-biased view of how the employees of the business receive
and offer services to clients.
Employee-related
information is crucial to establishing whether employee behavior is responsible
for the loss of customer interest. How an employee deals with clients is a
crucial part of a successful business. Employees that are unnecessarily rude to
customers can be disastrous for the business and normally scare away customers,
a dissatisfied customer doesn’t return to the shop after encountering such
behavior and may induce others to stay away as well. Dealing with clients is a
delicate matter and lack of professionalism on part of the employee has
catastrophic consequences.
Alternatively,
employees that favor the client in circumstances that go against the company’s
policies may also be bad news for business. For example, in cases where the
customer tries to return products without a proper receipt or when the time
limit for returning the goods is long overdue, handling such a situation by an
employee becomes a mix of delicately defending the company position while ensuring
that the customer does not become annoyed. Giving in to the terms of a client
when company rules state otherwise is not the most desirable of circumstances.
Often more than not, the employee must be able to discriminate between doing
too much or too less for the client since both are undesirable circumstances.
When it comes
to professionalism and providing quality feedback about customer services provided
by company employees, our private investigators are the premium choice.
Compared to conventionally hired freelance mystery shoppers who may or may not
be able to accurately provide the information you require, the private
investigator has the skills and training necessary for gathering such information.
Freelancers thus are a risk when it comes to protecting your client’s interests
while our private investigators are guaranteed to give you the proper
information needed. These are professionals, make no mistake. They do not make
mistakes in their evaluation with the added advantage of picking out many
essentially relevant details that ordinary freelancers are most likely to
ignore which may prove beneficial to enhancing your client activity.
Our private investigators work with a plan. They not only ‘notice’ employee behavior, but
also gather evidence confirming their deductions. Since private investigators
are trained in collecting evidence, this is an added advantage to hiring such a
professional to do the job. Evidence can be in the form of video or audio recordings
and can be used by the employer in exacting their claim from an employee. Mystery
shopping is thus not a mere matter of giving employee feedback, it is specifically
designed to provide an employer with an accurate picture of the state of
affairs of his business and to enable him to not only monitor employee
performance but also to rectify all other problems that are preventing your
business from blossoming into success you desire it to be.
